Website Design & SEO Tips

If you read my blog then you will know that the Duracell Bunnies advert is my current favourite.  I added this important fact to my blog just for fun about a week or so ago.  If you now search for duracell bunnies advert in Google you will see we come up half way down the second page for the whole web.  Now over time this result will sink down the results as the Google algorith will take into account relevance and traffic and as obviously this blog is not devoted to the topic of duracell bunnies this website will be seen as less relevant and therefore will move down the search engine results.

This is a simple example of how changing the content on an indexed website can bring you into the search engine results quite quickly, however you will only maintain your position by keeping your content surrent and relevant ie in this case I would have to keep adding content to this website on the same or similar topic on a regular basis.  So regularly adding more content containing your keywords helps your search engine position.

Increasingly people are adopting the Ask.com mentality and instead of just putting one or two keywords into the Google search box they will very often ask questions.  I, for example, run an SEO website called SEO4all and, of course, would love my website to appear high in searches for words like SEO, search results or search engine optimisation.  However these are extremely common keywords and many other companies have been running websites based on these keywords for many years therefore it would be ridiculous for me to hope to appear on the first page of Google for any of these individual terms.

I decided therefore to think about what questions might be entered into the Google search box and decided that some people might enter “how do I seo my website”.  Consequently I made sure that my website has that phrase in a number of places and that one of the URLs was also that phrase.  Despite only having set the website up a couple of weeks ago the website for SEO4all appears at position 15 out of 23,600,000 for a world-wide search for that key phrase.

So do not become fixated about succeeding in searches for any particular keyword, work out what others may put into Google to get your type of business to appear high in the search results, then make sure that you use that phrase within your website.

If you have particular success doing this please do leave a comment and do ask if you need me to explain anything further.

This tool will convert simple text into HTML but not formatting like bold etc.  It certainly saves time when you work like I do, in getting website content SEO ed.  But if you do not want to bother with problems like this try S3 Web Design’s new content management system CMS, Desire Solutions CMS.

The text to HTML tool is here.

Well this must be the best way to work, in the middle of a beautiful field in Belton, Norfolk, the sun is blazing in the windows, the birds are singing away and of course the donkey, it sounds like it needs oiling! 

I have spent some time on the forum this morning hopefully helping a few people out with SEO and general website design and structure.  So many of them are graphic designers and do not always understand that although the look is important for the visitor and for brand recognition, it is only a very small part of building a website. The stuff in the background, the coding, structure and SEO are the things that stop it being just a pretty picture and turn it into a useful marketing tool!  I am on a one woman mission to change the world!!

 One down-side of this life style is not having the day to day contact with other business people but we still do the networking stuff but the forum and this blog help me keep in touch.  I certainly don’t miss the distractions of people thinking that because we had an office in town they could drop in for a chat, I loved that but not when an hour and a half later they were still there.  I sound cruel don’t I but when it’s the same people all the time it isn’t condusive to business, we both get so much more done now.

We both are very similar when we work, we both put our heads down, work like fury then realise it’s gone dark and the day has disappeared, the whole day.  That’s why I was still answering questions on the forum at 1.30 last night, but what a sleep I had.  Amazing considering the winds last night – it was like being on a boat, which is our next dream.  Next year maybe.

Now, back to work.  Designs are needed for our new product Desire Solutions CMS, I need to set the website up, I’ll need Mike for a bit of that.  We’re optimising a client’s website and handing over a large website for a prominent business in Norfolk, our largest website so far.  We have a shop to add to one of our client’s website.  Plus must do some washing and try and get out on the bikes again.  The cycling is brilliant round here.

I just love the bunny at front doing a Wallace & Grommet face as he is whizzed into the battery.

Duracell Bunnies

Mike’s made me a new screensaver!

Duracell Bunnies