Google and Website Load Speed

by Gill Keeble

Matt  Cutts has indicated that the speed with which your website loads is going to be increasingly important and if you use webmaster tools you will see in the labs section an option on website performance.  The fact that Google have added this section to their webmaster tools does seem to support the idea that website load speed is going to be increasingly important in search position.

Google Labs

Google Labs

If you look at this section you will see a graph showing where your website comes in terms of loading speed compared to other websites.  The graph shows the 20th percentile ie the region within which the fastest 20% of websites fall.  Ideally you want your website’s performance to be as close as possible to that section of the graph.

Website Performance

Website Performance

Under the graph you will see a list of your slowest urls with the average speed of download, bear in mind this will be over a range of servers and internet connections.  Additionally there is a list of pages with suggestions as to how you could speed the pages up, most often by using gzip compression.

Average Load Speed

Average Load Speed

 

On the face of it this seems like a good move as nothing is more irritating than clicking through from a search onto a website that takes an age to load and locks your browser up, however there are much wider implications which may not be good.  Many people have websites on servers over which they have no control and depending on their configuration these servers may run very slowly.  The result is then that either your website suffers in searches or you have to move to faster more efficient servers which doubtlessly will be more costly and I can hear them hiking the prices up as I write!  One possible consequence of this is that search engine results will over time be predominantly populated by only large businesses pushing the SME businesses out the bottom of the search results.

Another implication is for media based websites who use video clips etc as these always take a while to load and even I here in the UK find pages with videos a nightmare as I work with an internet connection via a mobile dongle.  Your market may not involve countries outside the UK however your average website load speed will be calculated from everyone who tries to access your website whether they are in China, Russia, USA wherever and some of these countries have considerably less efficient broadband connections than the UK.  So your website speed will be judged by download speeds in countries who are not relevant to your market.

There are many implications of deciding search position on website download speed and it will be interesting to see how this pans out over time.

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11 Responses to “Google and Website Load Speed”

  1. Hello there! It’s a dull day today at home and I have time to browse around. I was just searching around on Google and found your site. I love it, it’s informative and I enjoy the way you write your articles. Definitely a nice surprise and I’m happy Google directed me into your direction. Take Care!

  2. jasa murah says:

    As a Newbie, I am always searching online for tips that can help me. Thank you

  3. Jd Webb says:

    Enjoyed the post

  4. @niche @salope Hi to subscribe you click on the RSS feed at the bottom of the page.

  5. Jalen says:

    great view. i think the same

  6. While surfing Google I clicked on your link…very informative! I enjoy reading about this kind of stuff. I’ll definitely bookmark your site for additional review

  7. Casie Jandl says:

    I do wish there were more people like you around on the interwebs. Not many people are careful with their words, including myself sometimes. I have written things I would love to take back, goo work, keep it up.

  8. salope cul says:

    Hi from italia, good website. i’ll come back next week to see what’s new.

  9. Wow, really impressed with this post, will add you to my rss feeds, good work!

  10. Great post, are there any specic tools you’d recommend?

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