Website Design & SEO Tips

As a result of the increase in the SEO and Internet Media Marketing side of our business we have launched a new website SEO Commercial Services catering for the internet marketing needs of  medium sized businesses.

We have a wide range of services available from opening and styling a Twitter account for your business to a complete internet marketing package including article writing and Twittering on your behalf.

Do look at our new website for SEO Commercial to see how we can help.

How can twitter maintain its social network position when it increasingly can’t cope with the traffic? To see my analysis and judgement as to whether twitter will survive see my post

Just a quick reminder to all small businesses that would like to become larger businesses.  Firstly get a Google Map Listing, secondly GET A WEBSITE, thirdly publicise it!

If you do not have a website, please please at least get a Google Local Map listing, if you do not know how to read my SEO Blog.  As long as you do not work in the graphic design, web design or SEO industries you will be fine as searches for “your type of business town” should bring local map entries up at the top of the search results.

If you do decide to get a website make sure you follow all the advice I give here and on my SEO website BUT whether you create the site yourself or whether you ask us or anyone else to do it remember CONTENT is KING!  You may well like all the pics etc but without some good interesting relevant words the search engines will not like you.  Sometimes you have to just bite the bullet and write honestly about what you do and what services you provide.  You need at least 300 words on each page – in this post so far my word count is only up to 205!!  Write out at least 600 words for each page and let your web designer cut them down if they feel it is necessary.  Any good website designer will know how to best phrase your content.  If you give us only 150 words for each page you are heading for failure no matter how lovely your website looks.

Thirdly as I said publicise!  No search engine is going to give a jot about your website if you do not market it.  You must have business contacts who have websites too, well ask them to write up a few paragraphs on their website as to how you helped them or whatever and make sure they include a link to your website but make so so sure that they use good link text [read my SEO website above and the attached blog for more information].  Plus of course use social media to drive people to your website, again look on the SEO blog mentioned above.

Wierdly though, we have a website we designed about a year ago that has only ONE incoming link, no adverts, but has a pagerank of 3/10 for most of its important pages.  So Google is fickle, but you can’t rely on that and our wonderful programming skills, you have to do stuff to help yourselves – but if you can’t or don’t have the time, call or email us and we will do it for you, for a fee of course!

Over the weekend I was looking at Google Webmaster tools and looked at the details for one of our websites Desire Solutions. This website is where we have put the details of our in-house content management system which we, of course called Desire Solutions CMS. (I am updating the website this week to take account of the further features available now that the product has formally been released) Continue reading “The Street, Spellings and Search” »

Right we all, I am sure, search ourselves or our websites and it is helpful for SEO to know where we come in the search.

Well here is a wonderful tool to help you easily see where you figure in searches because after all Google Webmaster Tools only gives you the global view really, averaged over time. Using this you can plot your search position day by day.

Number Google Results (for Internet Explorer)

click on this link with your right mouse button and then click ‘Add to Favorites…’. Then put it as a link in your Favorites bar.  Don’t worry about the unsafe message – I have checked it and it’s fine!

To use simply Search Google and then then once the page is loaded simply click on the ‘Number Google Results’ link.  Scroll down the results and then you will see what number position you are even if you have to go to the next page.

The Google blog has an interesting post about how the Google algorithm takes into account different versions of the same word depending on the context of that word within the search term. See Google Search and Synonyms.