Just a quick reminder to all small businesses that would like to become larger businesses. Firstly get a Google Map Listing, secondly GET A WEBSITE, thirdly publicise it!
If you do not have a website, please please at least get a Google Local Map listing, if you do not know how to read my SEO Blog. As long as you do not work in the graphic design, web design or SEO industries you will be fine as searches for “your type of business town” should bring local map entries up at the top of the search results.
If you do decide to get a website make sure you follow all the advice I give here and on my SEO website BUT whether you create the site yourself or whether you ask us or anyone else to do it remember CONTENT is KING! You may well like all the pics etc but without some good interesting relevant words the search engines will not like you. Sometimes you have to just bite the bullet and write honestly about what you do and what services you provide. You need at least 300 words on each page – in this post so far my word count is only up to 205!! Write out at least 600 words for each page and let your web designer cut them down if they feel it is necessary. Any good website designer will know how to best phrase your content. If you give us only 150 words for each page you are heading for failure no matter how lovely your website looks.
Thirdly as I said publicise! No search engine is going to give a jot about your website if you do not market it. You must have business contacts who have websites too, well ask them to write up a few paragraphs on their website as to how you helped them or whatever and make sure they include a link to your website but make so so sure that they use good link text [read my SEO website above and the attached blog for more information]. Plus of course use social media to drive people to your website, again look on the SEO blog mentioned above.
Wierdly though, we have a website we designed about a year ago that has only ONE incoming link, no adverts, but has a pagerank of 3/10 for most of its important pages. So Google is fickle, but you can’t rely on that and our wonderful programming skills, you have to do stuff to help yourselves – but if you can’t or don’t have the time, call or email us and we will do it for you, for a fee of course!
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