Website Design & SEO Tips

As a result of the increase in the SEO and Internet Media Marketing side of our business we have launched a new website SEO Commercial Services catering for the internet marketing needs of  medium sized businesses.

We have a wide range of services available from opening and styling a Twitter account for your business to a complete internet marketing package including article writing and Twittering on your behalf.

Do look at our new website for SEO Commercial to see how we can help.

How can twitter maintain its social network position when it increasingly can’t cope with the traffic? To see my analysis and judgement as to whether twitter will survive see my post

No doubt due to the Haiti situation Twitter has gone down again for the second time today.

Am I the only one who feels that Twitter is increasingly not available.  Why is this?  It does rather hold internet marketing up, suppose I will have to go back to the washing!

Does anyone have a quick and easy template for setting up Google analytics for just checking where the website visitors come from ie country, no of unique visitors, bounce rate, travel source ie referral website or search etc and which page they enter, which they leave from, average pages viewd and average time on site.

Current discussion regarding Google’s new real-time search seems to suggest that Google will rank Tweets in a similar way it ranks websites currently.

Website pages are given credit by Google by looking at the external links to that page and looking at the relevancy of those links taking into account the keywords for that page and the importance of the websites linking to that page.

For Twitter this will work slightly differently.  For websites inbound links are seen as votes for the page, in Twitter the number and type of followers will be seen as votes for that account.  The type of follower you attract will govern how Google views you and again it will be based not just on the number of followers but also the relevancy of those followers to what you do.  As with websites we cannot directly control who links to us or follows us but we can indirectly control this by making sure the content of your Tweets is relevant to our business, and then hopefully the RIGHT people will follow.

With Google’s algorithm for websites, the reputation of the websites that link to your website is important.  Google takes into account the popularity of the linking website ie its PageRank and who links to it and, in addition, looks at the relevancy of the content on that website in relation to your own site.  With Twitter it is thought that Google will not only look at how many people follow you but also will look at how many followers they have and how closely their “content” is relevant to yours.
Therefore it is not just a question of the number of followers but the quality too.

Remember too to be mindful of who you follow, that too indicates your content or “theme”.  In addition, if you have a good number of followers and start to follow someone with very few followers you are passing some of your credibility to that Twitter person.  Question whether you want to pass that amount of credibility to them.

Spam is obviously something that Google needs to take account of in its algorithm and it is thought that hash tags # will be used as a possible indicator of spam.  I have written a post on hash tags in another blog.  Google I understand are studying hash tag behaviour and no doubt over the next few months many changes will be made to adjust to the spammers ability to find loopholes in any spam minimising tactic by Google.

It is thought that geo-location data will also be used to refine search results to ensure that the most relevant tweets are shown in the search results.

Although I have just talked about Twitter here, Google will no doubt be applying the same or similar principles to real-time results for blogs, news and press releases.

Since Matt Cutts joined Google it has been far easier to find out what is going on at Google.  He regularly writes at the Google Blog and does occassionally respond to the comments although I do get the impression a lot of people would prefer he responded a little more often.

The best place however to keep in contact is on twitter where he is @mattcutts.  If you follow Google’s Matt Cutts on Twitter you will keep up to date with new developments and once in a while he will respond to personal messages as we found out last week when he confirmed to us at S3 Web Design that old fashioned link building is no longer the way forward and that only honestly earned human votes for your website are worthwhile ie individual links from websites that like your website not bought in hundreds of links from irrelevant websites.

Follow @mattcutts on twitter to hear the latest Google news.